INSIGHTS
Practical fixes, performance, SEO, and straight-talking digital advice.
If you’ve ever written website copy for your business, chances are you’ve used language like: And honestly, that makes sense because why wouldn’t you play it safe? Why wouldn’t you try to appeal to everyone as not doing so makes you feel like you’re ruling yourself out of potential customers. I used to think like […]
Redesigns are supposed to be productive. “They’re visible”.“They’re exciting”.“They give a sense of momentum”. But most redesigns fail because they skip one thing: Evidence. We’re called in after redesigns that: Why? Because no one asked: A Proper Website Fix Is Surgical McKenna Digital doesn’t “refresh websites”. We: Only then does design matter. I mean would […]
If your business relies only on Facebook or Instagram, you do not own your digital presence.You’re borrowing it.And borrowed things can get taken a way from you when you least expect it. Certain local businesses generally believe the following: “Facebook works for us.”“Everyone’s on Instagram.”“A website feels unnecessary.” That’s not strategy. That’s comfort talking. Social […]
In recent years, crowdfunding has emerged as a game-changer in the world of charitable fundraising. Digital platforms have revolutionised the way nonprofits raise funds, enabling them to connect with a global audience and tap into the power of collective giving. In this article, we will explore the concept of crowdfunding for charitable initiatives and delve […]